Go Small
Tomorrow something will come out that is bigger and better. That’s the way you “succeed”. Blow your opponents out of the water by creating more, and creating bigger. What if the key to your success was to create smaller.
Create the Useless
Wireless dominoes–this invention will not revolutionize the world. It’s essentially useless. Who needs a device that lets you create a domino rally without your dominoes ever touching? Observe this video.
Interactivity
Technological advances have changed the way we consume creativity. Not only do we expect it to be incredible, but we expect it to tailor itself for us. Targeted ads on Facebook and Google search memory are just a couple technologies that have changed our thoughts about interaction and consumption. Although this change in interaction/consumption presents challenges, it…
Keep a Color Journal
Does color have emotion? Do tastes have shapes? There’s a condition called synesthesia as many as 1 in 23 people experience that causes their senses to overlap. This condition manifests itself in many different ways. A couple of my favorites:
Got Game?
I make almost everything a game. If I’m not entertained, I use my imagination to turn the most menial task into a game. True, I’m basically a four year old…but I’m also constantly entertained. So when I got a chance to work on a website for a children’s program at my church, you can imagine…
Simplify
Creators create. A lot. It’s easy for creatives to over-create. But what about simplicity? Let these simplified packaging images convince you…
Take People on a Journey
Lord of the Rings. Indiana Jones. Star Wars. All epics. All awesome. There’s something about a treacherous journey that reaches deep inside us. Perhaps we all feel life is an epic journey. Regardless of psychology and philosophy, journeys spark our imagination. You can use this concept to make your creativity come alive. You can take…
Unlikely Disguises
Want to make a lasting impact on someone? Disguise you’re creativity as something else. “What do you mean,” you ask? Take this wonderful example of an unlikely disguise by Art Lebedev Studio. It’s packaging for a fragrance called Levelus. Can you figure out who this particular product is aimed at?
Cliché the Unique Way
Now this song isn’t exactly new, but you have to admit it made an impact on some people. (I’m not a fan but I know many who are.)
Make it a Game
Check out this business card that turns into an airplane. Norburn Model Aircraft Supply gives these out…perfect way to drive the point home about their product. But even if the company weren’t a model aircraft supply company, I think anyone would be excited to receive a business card like this. The reason: it’s fun. It’s…