In the next week or two I’ll unveil a brand new company I’m starting. It’s something I’ve been excited about for over a year, and it’s finally coming together. I really believe it’s a great idea that will turn into a fantastic business.
I think it’ll work because it’s something I want. If this company came on the scene, I’d be excited about it and gladly drop 5 bucks a month on the thing. Plus the name of the company is deliciously fun. (But you can read more about that in a few days.)
But that’s really the basis for all of my ideas. I judge an idea on this simple criteria: is it something I’d want if I wasn’t the one doing it?
ChurchStageDesignIdeas.com was a site I wish had existed when I designed my first stage. Sunday| Mag filled a void in my heart left by Collide Magazine. My devotional for creatives is something I wish someone else had written…it’s a devotional I’d really want to read.
So the progression from idea to reality is this:
- Is this something I would want? And would I really spend money on it?
- Am I the only one? Are there others like me?
- Am I willing to take on the risk to make this idea a reality?
- Is the potential payoff worth the investment?
It doesn’t matter to me if I’m the best person to do an idea. It doesn’t matter to me if there will be competition. I don’t even care if it’ll make me rich.
The ideas that get me most excited and fuel my day are the ideas that speak directly to me.
Great ideas come from identifying a real need. And the most real need is the one that’s inside you. That’s how you get that one big idea that turns into a dream and then into a passion. Perhaps ultimately into a calling.
I’m looking forward to hearing more! 🙂
Excited about it man!