From a young age we’re taught to suppress our primal responses. “Don’t steal candy from that baby. Don’t run that guy off the road. Don’t pull that girl’s hair.” But some of our most exciting (and fun) creativity comes from letting that primal side of us run wild.
Obviously we don’t act on the thoughts, but we can use those thoughts to give us some really great ideas. Here’s a commercial/game that takes a guy’s “primal” side and makes a story of it. What happens when a guy gets jealous of a baby dominating his wife’s attention? He steals it back. How does the baby retaliate? Observe, enjoy.