Lord of the Rings. Indiana Jones. Star Wars. All epics. All awesome. There’s something about a treacherous journey that reaches deep inside us. Perhaps we all feel life is an epic journey. Regardless of psychology and philosophy, journeys spark our imagination.
You can use this concept to make your creativity come alive. You can take your audience on an epic journey.
So how can you make a simple idea into an epic story? Where do you want to take people’s imaginations? What trials do you want them to experience (and hopefully overcome).
Check out the trials the designers of this ad put the viewer through. Can you imagine yourself in each battle? See yourself conquering each monster? What’s at the end of the road for you?
Source: Ads of the World