A company wants to make the public aware of a new product. It’s a good idea to spend money on an advertising campaign. Clever slogan, fun visuals and a strong brand are all good ideas. But a great idea would be to invest in their current customers. Give incentives to the customers for spreading the news.
A good idea stays within budget and accomplishes your goal. A great idea starts a revolution. This is what makes a great idea.
The world is full of good ideas. Good ideas are easy. But great ideas are what will set you apart.
So next time you have a good idea. Think a bit further. Lower your personal budget. See what you can do that not only accomplishes your goal…but starts a revolution.