When good creativity happens, communication happens. It’s important to realize this – especially in the church.
There’s a huge movement lately to infuse our services with creativity. Unfortunately, that often translates to strobing lights and silly gimmicks. But if people walk out of our church services without understanding our message, the creativity was completely ineffective. Creativity is nothing without the message – or communication.
This is fairly common sense. But it’s so easy to forget.
The biggest breakdown in the communication/creativity marriage is that we often don’t know what we’re trying to say. This usually comes down to lack of prior planning or lack of communication. We either plan the “creative element” before we get the message, or we don’t hear the message from leadership and are left on our own to make the service “creative”.
But creativity isn’t the point. Communication is what it’s all about. The Church’s goal is to communicate – to get its message to its people. Everything else is just a distraction or filler. And our mission is far too important to play around with distractions and fillers.
So here’s what I propose. I’m almost sure you won’t like it.
But what if the most creative thing you could do at your church was the least visibly “creative”? If communication is the end result, the creativity could be invisible. Folks should leave the service saying, “Wow I understand that,” and not just, “Wow that was awesome.”
There’s nothing wrong with, “Wow that was awesome.” But it’s not the necessary element of creativity. Communication is. When good creativity happens, communication happens.