Gastronomy The practice or art of choosing, cooking, and eating good food. If you want to be physically fit, it’s important what you feed your mouth. If you want to be fit creatively, you need to feed your eyes and ears the right stuff. That’s what visual gastronomy is all about–good food for your eyes.…
When you can cause someone to think a thought on their own, it has that much more power. When you let people fill in the blanks you make your thought become their thoughts. If what I’m saying is too ethereal…watch the movie “Inception” a couple times.
Can you guess what horror movie this screen shot is from?
Technological advances have changed the way we consume creativity. Not only do we expect it to be incredible, but we expect it to tailor itself for us. Targeted ads on Facebook and Google search memory are just a couple technologies that have changed our thoughts about interaction and consumption. Although this change in interaction/consumption presents challenges, it…
Creators create. A lot. It’s easy for creatives to over-create. But what about simplicity? Let these simplified packaging images convince you…
Lord of the Rings. Indiana Jones. Star Wars. All epics. All awesome. There’s something about a treacherous journey that reaches deep inside us. Perhaps we all feel life is an epic journey. Regardless of psychology and philosophy, journeys spark our imagination. You can use this concept to make your creativity come alive. You can take…
Want to make a lasting impact on someone? Disguise you’re creativity as something else. “What do you mean,” you ask? Take this wonderful example of an unlikely disguise by Art Lebedev Studio. It’s packaging for a fragrance called Levelus. Can you figure out who this particular product is aimed at?
Check out this business card that turns into an airplane. Norburn Model Aircraft Supply gives these out…perfect way to drive the point home about their product. But even if the company weren’t a model aircraft supply company, I think anyone would be excited to receive a business card like this. The reason: it’s fun. It’s…
One of the most effective ways to get someone’s attention is through encouraging them to be bad. Because we’re told so often to color within the lines and obey the rules, encouragement to do something “bad” seems to grab our imagination. Check out this poster from the 2008 election that encourages people to “vandalize” it with…
Check out this great promotional bag from a company whose goal is to help you stop biting your nails. The traditional option to promo your product would be to put an ad in a magazine. But just think how much more effective this “ad” is–being touted around. You can imagine it gets a lot of…