Location Location Location
I’m always fascinated by good advertising. This ad for the waterproof camera by Canon is yet another piece of brilliant advertising. The thing that makes this brilliant is the location. Check it out:
Emptiness is Your Friend
Give your creativity some space to breathe. Emptiness and silence can enhance your work. Emptiness in creativity is unique. In our culture everything is brighter, louder and busier. Everyone wants to get your attention. That causes consumers to look for emptiness. We need a break from the overstimulation. Check out these advertisements that make use…
Emotional Recycling
Want someone to do what you want? Get them (1) to imagine doing it, and get them (2) to imagine a positive outcome from their actions. [Source] This Canadian commercial does a fantastic job at doing just that by playing toward everyone’s inherent standing ovation fetish.
Create Illusions
Here’s a perfect example of Thinking in Equations. We’re all pretty familiar with optical illusions. Take the image to the left, it looks like the lines are crooked…when they are in fact horizontal and parallel. Well just like you can have optical illusions for the eye, you can have sound illusions for the ear. Let’s…
Make Your Mark
I love this ambient ad from Superette in New Zealand. The advertisers placed imprinting tablets on bus benches that impressed their “mark” on women’s legs. As you can imagine it probably annoyed the “wearers” of the ad, but you know it made an impact.
Go Primal
From a young age we’re taught to suppress our primal responses. “Don’t steal candy from that baby. Don’t run that guy off the road. Don’t pull that girl’s hair.” But some of our most exciting (and fun) creativity comes from letting that primal side of us run wild.
Work with the Landscape
Artists don’t need to create from scratch. Sometimes the best art comes from something that’s already there. Every block of stone has a statue inside it and it is the task of the sculptor to discover it. – Michelangelo
Fill in the _
When you can cause someone to think a thought on their own, it has that much more power. When you let people fill in the blanks you make your thought become their thoughts. If what I’m saying is too ethereal…watch the movie “Inception” a couple times.
Variety
One of my favorite things is change. But change is hard. You can’t keep things the same. (obvious?) But there is a way to make change easier. Simplicity.
Make Everything Art
Everyday stuff is so commonplace. Why not turn it into art. This plastic cutlery set turns into a small piece of art. How brilliant! Everything can be art if you are willing to make it be. This week, look for small ways you can bring art into everyday stuff.