Create a Persona

I’m not a split personality! And neither am I! I know Multiple Personality Disorder is a debilitating condition. But imagine if we could switch out personalities whenever we wanted. Imagine the creative potential we’d harness from the different temperaments and perspectives we could access.

But why must we wait to have a debilitating disease? Why not create your own persona?

This is a fairly odd exercise in creativity. But if you participate successfully you can unlock some serious creative potential.

It’s sort of like method acting. Pick a personality drastically different than your own. Then start behaving like them. Try these personnas on for size:

• The eccentric hippy living below society’s radar.
• The bubbly, social butterfly that’s always the life of the party.
• A cat lady.

Step inside these people’s shoes. Begin to use words they would use. See things through their eyes. Then apply it to your projects. You’ll find their solutions to your problems will be very unique.

For the Less Committed: If your social life doesn’t allow for a full blast persona change…try simple things. Incorporate new vocabulary. Try describing things differently. Watch TV shows you wouldn’t normally enjoy. Just shake up your personality a bit.