Embrace What You Aren’t

Everyone tells you to be you. “Embrace who you are.” But what about the things that you aren’t? What do you do with those things? Do you hide them?

No way! In fact, flaunt it! Miracle Whip has embraced this concept in their new ads. The Situation says how much he hates the taste of Miracle Whip. “It’s not for everyone.”

By embracing who you aren’t you polarize people. Previously…folks didn’t even care about you. Now you’ve forced them to either love you or hate you. It’s a powerful tool.

It also reminds you where you’re headed. It’s too easy to get sidetracked by good opportunities. When you know who you aren’t, you’ll avoid good opportunities and stick with the best opportunities.

Check out this ad that so wonderfully embraces who they aren’t:

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