Want someone to do what you want? Get them (1) to imagine doing it, and get them (2) to imagine a positive outcome from their actions. [Source] This Canadian commercial does a fantastic job at doing just that by playing toward everyone’s inherent standing ovation fetish.
[tentblogger-youtube RODr0Fg8pNc]
For most people, recycling doesn’t evoke an emotional response. Most are pretty neutral to the concept. But this commercial equates recycling to self-fulfillment.
How can you evoke an unexpected emotional response with your audience?
Crazy video. I loved it. Where do you find these things?
Crazy video. I loved it. Where do you find these things?