This book plot is amazing! The jacket is so promising that you know the content within lives up. It rarely does. Sometimes the best concepts for books completely fail to deliver. I’ve noticed this phenomenon in almost every area of creativity.
The problem with great creativity is that, often, the concept comes simply. That initial spark of creativity is easy. But nobody pays for the spark. Nobody pays for the idea. They pay for the execution.
The work that turns that spark into a blaze is what takes the effort. So few people are willing to do what it takes to turn a spark into a blaze. Instead, many people just through a bunch of junk on top of the spark hoping it catches fire too. But that inevitably snuffs out the spark. It falls short of the expectations and fails.
We must be willing to put the effort in. We can’t just throw stuff on top of our great idea hoping it works. We must craft it. Organize it. Stoke it. Until it becomes the blaze the spark indicated it could become.
We someone who can execute. A mediocre idea executed well beats and amazing idea executed poorly. Execute.
Great one.
Great one.