One of the most effective ways to get someone’s attention is through encouraging them to be bad. Because we’re told so often to color within the lines and obey the rules, encouragement to do something “bad” seems to grab our imagination. Check out this poster from the 2008 election that encourages people to “vandalize” it with their chewing gum.
GumElection.com created these posters as a creative solution for chewing gum blanketing New York streets. Rather than encouraging people to put their gum in trash-bins, they gave people an exciting alternative to throwing their gum on the streets.
How can you encourage people to behave badly to solve a problem or make your creative work more engaging?
