When you can cause someone to think a thought on their own, it has that much more power. When you let people fill in the blanks you make your thought become their thoughts. If what I’m saying is too ethereal…watch the movie “Inception” a couple times.
This Argentine commercial (translated for your convenience) does a great job at letting you fill in the blanks. It gives you enough contextual clues to portray their concept, but it doesn’t hand it to you on a silver platter. Watch as this family slowly falls in love with the daughter’s boyfriend:
There are so many great principles to learn from this ad, but did you notice between your laughter you were writing your own story?
