Bold Ask

Last night I approached a potential sponsor for Echo Conference. A big sponsor. I mean…a really big sponsor. And having them on board could save our attendees money in a big way. I had the epiphany while jogging. I needed to contact them. They were an obvious choice. But…they were a huge company that probably…

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Landing an Idea

Yesterday some of the RT Creative team sat down to brainstorm the theme for #Echo13. We had two main concepts we were kicking around. There was a ton of great conversation around the first. We were getting excited and so much good stuff came from our brainstorming. But the second was an idea I was…

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Countdown to #Echo13

Here’s a new project I’m working on to build momentum and excitement until Echo Conference 2013. I’m taking different photos each day of the Echo logo in various states. It’s going to stretch me creatively – having to do this every day. And that’s very good. Enjoy!

The Way I’m Wired

I absolutely love to argue my opinion. To me, that helps the best idea surface. If someone can convince of why something’s a good idea, I get on board and get excited. Unfortunately, that doesn’t go over so well when you have a boss. This is the dilemma I found myself in the other day.…

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Selling Potential Failure

When I started Sunday| Magazine, I was trying a new advertising model. It was unproven, but I truly believed it would work. The problem was, I couldn’t really be sure it worked until I’d tried it for about a year. I’m pleased to say, a year later, my advertising model did work. I checked out my…

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